I used it as a cleansing. It won't dry your skin. Put it on face and neck, then massage the skin with a brush, wash skin with water, dry skin, apply the cream or lotion. It is as good as or even better than some expensive brand name creams.

I have been using Johnson's products for a long time, and this is by far my favourite one! Most of my family members use it, and all of our skin types vary. Love the scent and the smoothness of it. Highly recommended

smells great and leaves skin feeling amazingly soft

It leaves such a smooth skin after applying...n fragrance is very soothing..ideal for a little baby..even adults I guess :)

this stuff works wonders on my baby 's skin !

Love the way this makes my skin feel.

LOVE this! It smells so good! I think all Johnson & Johnson 'baby' products smell so good. I don't have a baby, but I will continue to buy it for myself!!! lol. Works great for anyone. Feels good. Smells good. Moisturizes well.

"Soothes & Moisturizes Dry Skin
This unique formula is enriched with Aloe Vera & Vitamin E, ingredients known for their skin soothing & conditioning qualities ... hypoallergenic, pedatrician tested ... non-greasy ... mild enough for delicate newborn skin."

I looooove Johnson's baby lotions, mainly because I have very sensitive skin and what better lotion to use than BABY lotion? lol.
I mainly buy baby lotions to use as facial moisturizer - I've tried quite a handful and could not get better results than with this. I'm usually either left feeling greasy, dry, get nasty irritation like breakouts or rashes, or all of the above - definitely NOT something I'd like for my face!
The Aloe gives it a different scent that takes a little to get used to, but it's definitely great for the skin! Vitamin E is known for great results with nails and hair, so why not the skin on your face! The soothing effects of Aloe also helps flare ups to go down, as well as (combined with the Vitamin E) eventually take away scarring.
I sometimes use this lotion to mix with my foundation to make a tinted foundation - works GREAT!

It's mild, irritant-free promise to moisture was what drew me in. Decent - nothing extaordinary.