I use this for my children and also myself! It cleanses well without irritation and the scent is very mild and pleasant.

We used this with both kids (still do for one) and love it. It's nice and gentle and doesn't hurt their eyes. And because you don't need to use much, a bottle lasts forever!

I use this when my grandson comes over and our doctor told my husband when he puts eyedrops in his eyes to put baby shampoo around his eyes first.

This is a great product. Pleasant smell and does not sting the eyes. Requested by my children for their first 4-5 years of life!

we love this product we have been using this for deck aids and will continue with our next bundle of joy .

This shampoo has been a family favorite for years.
I have used for all of my children. It is truly tear free, it leaves their hair feeling silky and smooth, and it smells so good too!

This may be a different review but my husband only used this shampoo all his life and rarely has any hair or scalp problems-when I have a bad allergy break out I only use this as it is sensitive to my hair and skin-I have used it on my small animals and dogs to!!!!!Need I say more!

Did you know this is great for more then just babies! Before I had my little darling, I used it on my dogs when bathing them. Got them nice and clean, gentile on their skin, and made them smell nice too! Now I use it for both (baby and dogs) It's in high demand in my house!

This shampoo cleared up my daughters cradle cap when she was 2 months old.
We tried every shampoo out there.
She is now 1 and has had no reoccurrances.
Cleans her hair gently and effectively, and smells great.

This is a tried and true classic for everyone. I even use a little to wash my eye out when I feel like there's something in it. It don't dry your skin or your baby's skin. It doesn't sting if they accidentally get it in their eyes. It's a must to have for little ones.