Very gentle on baby, especially if he's playing around and gets it in his eyes. Smells amazing! I would highly recommend it!

the smell its self is amazing! i wouldnt use anything else on my kids!

The only shampoo I've ever used on my children. It is gentle, yet cleans great! The "No More Tears" formula is amazing - I ever have to worry about the shampoo burning my baby's eyes. Great quality and very affordable.

I love this stuff on my son, no worries about it burning his eyes when I rinse, and leaves a nice clean scalp.

this product is definetly the best shampoo for babies and toddlers. when/if they get it in their eyes its doesnt burn and it smells sooo good! the price is great for the quality, i tell all my friends and family members to get this when they have a new baby!

I've been using this not to wash my hair, but as an incredibly effective makeup brush cleanser. I like that it gets them cleaner than any other product i have used (including commercial brush cleansers) but is gentle enough that it doesn't damage the brush. An excellent buy all around for the price.

I love the unique scent!!! This is the shampoo i used when i am small, an now my kids use it :)

Who doesnt like the smell of baby shampoo on their little bundle of joy?! What else is there to say?

Every now and again I buy this shampoo and use it myself (even though I don't have any children). Of course it's great for babies, but I find it keeps my hair soft as well!

This is one of those great products that has been around for decades. I used it on my kids and my daughter used it on my grand daughter. I found one of my kids went through a stage where they didn't enjoy having a bath. Being able to have a good shampoo that didn't hurt her eyes was so helpful. I even have some in my house now as I feel no matter what age you are, nobody likes soap in your eyes that stings.