Makes any orange hair super bright

I love this lightener for my hair that I’ve box dyed black for years it doesn’t create more damage considering I’m doing multiple rounds of bleach on my
Head and the price was very reasonable for the amount you get

LOVE must have product

Very effective in lightening hair if you are blonde try this product. The value is also very good and you can find it on sale a lot of the time. Love Joico and the quality of their products.

Amazing results

This is by far the most powerful hair lightener I've ever used on my career as a hairdresser. It lightens even the most stubborn hair and is so powerful that you can go down a level of developer. The results are amazing!