Blonde hair lover

This shampoo is so pigmented that it left my super blonde hair tinted purple lol but I love it and will continue to use it! I only use it when my hair is showing any sign of brassy.

Perfect for brightening blonde hair

As one of those people who bleached their own hair this shampoo helped so much by taking away the odd copper tone. At the time I didn’t have any toner but I found after enough washes I didn’t need to use a toner

Love this product

I have been blond all my life and this is the best product I have ever used. I tried so many before and most of it leaves a purple hair with this one my blond is back as new!

Great for blondes coloured hair ! Under $30 bucks

To keep your blonde 👱‍♀️ colored hair looking it's best use Joico Purple Shampoo! Under $30 dollars. Can get Joico at Shoppers Drug Mart . Don't have to buy at your salon ! I use once a week , to keep my blonde foils looking freshly colored longer ! I recommend this product!

Would buy again

Aaaaaaaaaaaaammmmmmmmmmmmmmmmmaaaaaaaaaaaaaaaaazzzzzzzzzziiiiiiiiiiiiiiinnnnnnnnnnnnggggggg product. Definitely would buy again.!!!!!!!!!!!!!!!!!!!!!!

Best purple shampoo there is!! I would 100% buy again

I was looking for something in stock at the store as I needed to get the brassiness out of my hair after coloring it at home. I read reviews and decided to try this as a quick fix. I was pressed for time so I put it on my dry hair for about 10-15 minutes. I could definitely see results with just that short time! As a lot of the comments said, it really did dry my hair but I used a hydrating conditioner. I'll use it again so I can leave it on my hair longer, but I'm definitely satisfied. I've used other, more expensive brands before and I didn't notice as quick of a result. I'd definitely buy it again!

I’m in love with purple

Joico Colour Balance Purple is my favourite of all time to balance out brassiness and yellowing when I’m dying my hair blonde. Absolutely highly recommend this product. There simply is nothing to compare this to. I’m in love with purple again. Joico has this one right in the pocket. Well worth the price when the product is so effective and lasts a long time.

Amazing

I love this product line. The purple shampoo is great for ladies with dyed hair. I alternate with other joico shampoos and conditioners. Definitely recommend.

Great Option for Blonde hair

It was recommended to me and I decided to give a try. It is a nice shampoo to take care of my balayage blonde hair. I usually leave it for 5 to 10 min to get the most out of it. It really works. I suspended once, and when I returned to it, people around me asked if I had dye my hair. My color woke up.

I love joico products they are awesume for my hair.

I love joico products I find it great on my hair it makes it so soft and smooth.I love the smell of it. But I mostly buy the stuff to keep my hair color from fading when i dye it. My hair is brittle and dead ends plus it's frizzy. So when I use this it helps my hairmore ways then one. I would recommend this to anyone and I will keep buying it but it's very costly in price wise. Best product they put out on the market.