This Joico Color Endure shampoo was recommended to me by my hair stylist to keep my blonde hair from getting that brassy yellow color and to add a purple tint to my hair. I use this shampoo twice a week (which is every time i was my hair) and it has proven to do both. I also find that it also lightens my dark roots, which is awesome so that I don't have to visit the hair dressers as much. I get many compliments on my hair color, and I enjoy the freedom of not worrying about touching up my roots.

I love this shampoo. Not only is it reasonable to buy, it smells great, does not dull my color or dry out my hair. It also extends the longevity of my hair color.

I use this product every time I wash my hair. It has helped keep my colour rich and bright. I also use the conditioner along with the shampoo. It's a great product for colour treated hair.

J'adore! J'ai une couleur blond pâle dans mes chevaux et ce shampoing est magique pour garder ma couleur brillante et belle, sans effet jaunâtre. Par contre je ne l'utilise pas à chaque shampoing pour ne pas abîmer la pointe de mes cheveux.

I had 5 different colours put in my hair. Use this when I shampoo and it's been 4 months and the colour is still super vibrant. Definitely worth the cost.

I use this shampoo daily. It is my favourite shampoo for colour treated hair and makes it so shiny! I don't fully dye my hair just get lowlights and it really keep my colour fresh and new looking for longer than any other shampoo I have tried. Also I love how it is a salon brand but you can also purchase the bugger bottle from walmart to save a couple bucks :)

I've been using Joico Color Endure Shampoo for many years now. It keep my salon haircolor longer, my hair smells great plus, the price is amazing. I have curly hair so it tend to get dry and this shampoo helps a lot and keep the fuzz away.

I will give the product credit that my color does not seem to be fading, but my hair feels as if it coated and straw like. Other products in this price range that offer the same color protection with better results.

After using the shampoo (with it's matched conditioner) for one week, despite thorough rinsing, there is a high product build up and it does not pruduce a good shine.