Does the job with a lower intensity

I'm currently using this as I've been going blonder and blonder. It's perfect for a lower intensity violet tint that doesn't weaken your hair and dry it out!

Great for when you're hair is freshly coloured!

I was given this as a christmas gift and it was great during the winter when my hair was dryer, but it made it a bit oiler - other than that i would highly recommend!

I would buy this product again and again!

It is really a efficient shampoo for colored hair. I love it! Ce shampoing est parfait pour mes cheveux colorés!! Je l'adore réellement, il faut l'essayer absolument!

Pretty nice

Liking this product so far. It does the job leaving my hair soft and silky. I usually purchase it at Winners as it’s a bit discounted. It’s quite at a reasonable price point for a salon hair product. Recommend it!

Great value that doesn't dry out your hair

I used to buy cheap drugstore shampoo because I didn't realize what the difference was between cheap and salon shampoos. I get Joico on sale at a local salon. While the price is higher, I find because the quality is higher, you don't use as much and the large bottle lasts me almost a year with near daily use. My hair is a lot less dry and frizzy after switching to Joico

Surtout le orange

Vu que c'est le seul shampoing pour les cheveux roux, c'est sur que je le recommande pour garder la couleur vibrante. Lave bien et ne tache pas vraiment ^^