Made my hair soft and shiny

Conditioner made my hair soft and manageable. Made my colour stay in longer. I have trouble with frizzy hair and really helped tame my hair. I recommend this conditioner.

Brightens Blonde Tone!

I love using this after I get my highlights done, I have hard water and it leaves my hair brassy looking and after one or two rinses with this conditioner it just brightens my tone right up and looks like I just got my highlights done again! smell is amazing as well.

I buy this by the liter!

It's so good. I use it with my purple shampoo from Joico as well, and it's pure gold. I absolutely love it. Keeps the brassiness away, and keeps your hair feeling soft and beautiful. I'll never switch!

Saves Hair Colour and Hair

Hi there:)

I tried JOICO Colour Endure Conditioner Sulfate Free Conditioner. I had pre-lightened my hair and then added Colour. I also have extremely long, thick hair. I was so happy to see that my colour stayed true and it plumped up my hair and left it silky smooth and well nourished. It is such a large bottle that it's a great value. I recommend it. I will buy this again!

I love this product!

This is definitely an amazing purchase if you color your hair. I have been coloring my hair crazy colors for a decade and this is my go to conditioner! Paired with the shampoo this is an unstoppable duo, my hair feels amazing and soft, all while keeping the color in my follicles where it belongs!

LOVE this product

I use this conditioner along with the Joico violate sufate shampoo. It has made a huge difference in the feel and look of my hair. I no longer have the drab look in my grey hair. It is now soft and manageable.

This is by far the best purple conditioner it leaves my hair soft and brassy free