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Blonde life is purple shampoo life.
My stylist likes to call me a blonde addict, I definitely don’t disagree. I can’t stand when my hair starts to go brassy, or has the slightest tint of yellow to it but I also can’t afford to go in every few months for a fresh tone. I love looking frosty + ashy as a blonde, I even like to go grey once in a while because it fades to such a beautiful white blonde. Purple shampoo is my trick to keeping my hair the shade I like without going to a professional. Joico is always in my local Winners for a 34 oz bottle I pay $16!! Such a steal! I love to throw this stuff on my dry hair for a few hours when I have a day to myself for a DIY tone but it’s also great just as a shampoo weekly in order to stay on top of it! It is a little drying but if you use oil on your ends this won’t be a problem.

J’adore la qualité de ce produit

J’ai acheté le shampoing et Conditionneur Joico pour cheveux colorés blanc / gris après m’avoir teint les cheveux blond . L'effet étant très beau j’ai tout de suite apprécié le produit. Mes cheveux on absorber différemment le produit à certain endroit à cause du décolorant dans mes cheveux mais jaime beaucoup l’effet, beaucoup plus naturel “effet mèche “ . Un autre point adorer du produit , l’effet pendant l’utilisation on ressens immédiatement une difference avec lui et les produits de pharmacie , on ressens la qualité “salon” . Les cheveux plus facile à démêler par la suite et on l’air beaucoup plus en santé ce qui es génial après avoir eu plusieurs teintures. Vous pouvez utiliser et alterner avec un autre shampoing si vous voulez diminuer l’effet bleu sur le cheveux mais vous aurez difficilement le gout de vous en séparer après l’avoir esseyer .

Love this stuff!

I use this product every other night for my
Ombré hair. I can leave in for a few minutes or just a quick wash. My brassiness is gone. It def a good value!

Buy joico color endure shampoo!!!!!

Its amazing. Leaves my hair free of residue and full of siljy geelibg. I LOVE this shampoo. Keeps color
In long if u wash in cold water only. I only use joico products

My go to hair product!

I love this product, it is pretty pricey but so worth it if you color your hair constantly. It aids in repairing your hair plus it keeps the color in your hair follicles a lot longer than most shampoos.

Love this!!!

A hair stylist I was going to got me hooked on using this color shampoo, I love the smell of it, I love how it also makes my hair soft, and it does really work, Definitely recommend

I adore this shampoo.

So this shampoo is the best one that I had ever purchased! I originally purchased the Joico Color Endure shampoo and conditioner for my vibrant purple hair which made it look SO much more fresher with every wash and it is sulfate-free which! I'm now back to being blonde and I enjoy washing my hair because it always looks so much brighter when using both the shampoo and conditioner together. I also love the smell and the red bottles that they come in. Joico really impresses me. Xo

Not my fave purple shampoo

I bought this product hoping it would take the Brass outta my hair and I feel that it does not do anything! it does lather nicely and it does smell good.

I only use this product on my hair

Since deciding to stop dying my hair, I noticed my hair looked "yellow". I was advised to use this product and absolutely love how it leaves my hair feeling clean, shiny and soft. Letting your hair grow naturally was a difficult decision for me. I am so glad I patiently let it grow. Joico has made a huge difference in how it looked more healthy.

If you have just dyed your hair this is the product for you! I got mine the day I had dyed my hair along with a shampoo, since I bought I do not regret it! It kept the fresh dye look for longer than other shampoos ive used in the past! I used it in the dry Saskatchewan winter and it dry my hair out more and didnt give me static either! Definietly worth your money!