I would not buy again

I received this product free at a salon. I used it when I was colouring my hair blonde to help tame any brassiness in my hair. I use it now to brighten my natural grey hair. I think it's effective at brightening my silvers, but I don't like the way this makes my hair feel when I rinse it out. It doesn't feel like it's cleaning my hair very effectively and it almost feels like there is a residue left behind. I have not tried other violet shampoos, so I don't know if this is common to all of them, but I would definitely try another brand in the future. On the plus side, it doesn't have a strong smell and it doesn't irritate my scalp. My husband used it on his tray hair, and it made them look great, but he has a problem shutting his eyes completely and this shampoo was very irritating when it would get in his eyes so he stopped using it.

Not for me.

My hair is a natural brassy greying curly blonde. I didn’t find this product to be overly hydrating and actually bought another product without finishing the bottle. Maybe it’s best for straight hair.

I may buy this product again

I bought the large bottle of this shampoo. I find it to be an average product. Nothing extra ordinary about it. I may purchase this again in the future.

My saving grace

I love this shampoo so much. It has saved me from brassiness a million times. It is so pigmented right out of the bottle. I have used it when my hands were dry and it lightly stained them. I consider this to be a testament of just how much it works and honestly it was no problem as it came off with a bit of extra scrubbing. This shampoo is totally worth the money since it works amazingly.

Not as good as others

Not sure why, but this purple shampoo isn’t working as well as others I’ve tried. It does feel less drying than other brands, but would prefer to use a stronger shampoo less often than this.

Brassy blonde, be gone!!

After years of experimenting with many blue & purple shampoos, I discovered Joico Colour Endure Violet Shampoo, which has a violet-blue tone that leaves you with more of a silver hue. It took me from a coppery blonde to a nice caramel blonde with only several uses.

Best Purple Shampoo on the Market

This shampoo is absolutely fabulous! I live where we have a well and the water is super harsh leaving my hair looking yellow sometimes. After using this shampoo the yellow tinge on my hair has disappeared. This shampoo does not dry out my hair, even when used 2 or 3 times in a week. Leaves my hair feeling smooth and lots of voluminousness!

Great toning shampoo for blondes

Iv used this shampoo for about 3 years now. It’s one of the best purple shampoos iv ever used. It really helps eliminate brassyness in my balayaged hair.

Good product

Was already using the regular colour endure shampoo when I received this as a gift. Meant to be used back and forth with the colour endure shampoo. It's good quality and good results.

Great Product

I have just recently started using this product. I love the way it brightens and whitens my blonde hair. I also have black hair and it does not change the colour of the black at all. It smells great as well. It can be pricey at some stores but its worth it.