It holds hair perfectly

It provides all day good all day hold without using alot of this product. This salon brand is more expensive than a drugstore brand but you use less than you would purchasing a drugstore brand.

Back in the 80s when we wore big hair, this was labeled as Ice Mist. It has since had its name changed. I prefer a hair spray that makes me feel like my hair won't go flat. When I use a curling iron or a straightener I use this spray first and then the iron. My curls hold better and I can still run my fingers through my hair to loosen the curls, but they don't fall. It doesn't leave my hair crunchy, but still has great hold. It is a pump spray, not an aerosol which I prefer. I was very happy to find it on the shelves again under the new name.