Smells good!

So, I gave it a go this past weekend on my wash and go. My first impression was how lovely the smile was, like I was obsessed! It's a lightweight cream and I was so surprised at how much slip it had when applying to my curls. My hair absorbed it right away and I started seeing definition immediately. I did have to use quite a lot because my was hair seemed to be drinking it up. I saw minimum frizz, my curls were on fleek and my hair air dried nicely. Now on day 2 curls I was quite disappointed that my hair was so frizzy and my curls usually last a few days but I rocked it anyway. On day 3 curls I decided to reapply the cream in my hair to "refresh" it but lost definition in my hair. Overall I liked it but I wouldn't use it daily.

Light hold

I love Joico products! This one smells soon good. Makes my hair so soft and flexible to air dry and touch. I do prefer a strong hold for my curls as I find they don't get fuzzy when touching my hair throughout the day. This product didn't give me any volume and I still found my hair fuzzy in the time it dried. But for someone that likes the flexibility, I would totally recommend. I've tried both ways, it's just my preference.

Not for straight hair

I am Caucasian, and my hair is fine, bleached blonde, and pin-straight.
Because of COVID-19, I'm not styling my hair right now. I wash and then air dry - resulting in a lot of frizz.
I have been using this Joico zero heat styling product for my last few washes. It smells nice (just kind of generic shampoo-y) and the smell lingers. The product is kind of slippery, kind of sticky, and spreads well through wet hair.
It definitely decreases the amount of frizz present in my air dried hair. Sadly, it also weighs my hair down a bit, even when I only use a teeny tiny amount. I think that this problem is probably specific to my hair type- thin straight hair is very easily weighed down! For someone with some natural wave, I think this product would be amazing. For myself, I'll probably just stick to putting a bit of argan oil in my hair to combat the frizz. This product was just ok for my hair type, I probably wouldn't repurchase because my results just weren't substantial enough for me.

Not bad but not as expected!

First of all, this smells amazing.

Although the product promised basically a blowout without a blowout, I didn’t notice any extra smoothness to my hair, but did notice that my hair kept its volume and wavy shape a little better than normal after a shower, in comparison to my usual air-drying with no leave-in or styling product. I applied this only to my mid-lengths to ends.

I would call this more of a texturizer than a blowout-type cream, but I also don’t brush/comb my hair while wet and so could be missing some of the smoothing, straightening properties. The cream is quite thin and a bit sticky, I found it to be almost a gel-serum hybrid. Overall, a good product but not something I would use every time I wash my hair!

Great for smoothing

This is nice for making my hair smooth and helps with the frizz. You can scrunch your hair to create natural waves too. Great to use before going out in the heat. Definitely recommend.

Good product

Good product hair smells nice and is not dry! Using during straightening helps for the hair not smell burned as well! Highly recommend this product!!!

Very nice

It feels good on my hair, especial When you don't like drying your hair. Love the texture on my hair and smell good. Will not existed to recommend this product to anyone.