easy beach waves

Beachy waves at your fingertips. No heat needed. This is the hottest product of 2020! Aquick scrunch with some in your hand s and it works perfect every single time

Smells amazing!!

I've used this product two or three times now and I'm pleased with what its done to my hair. It smells really great, doesn't leave a sticky feeling on my hands and my hair looks and feels great when I put it in. I would recommend it to anyone.

Produit parfait pour les mamans

Le produit se transporte très bien super pour les personnes pressé le matin ou à tout moment de la journée ( comme moi par exemple avec 3 enfants ) ! L'odeur du produit est parfaite et le résultat aussi ! Je dirais même qu'aux touché les cheveux sont très agréable par la suite!!

Smells good!

So, I gave it a go this past weekend on my wash and go. My first impression was how lovely the smile was, like I was obsessed! It's a lightweight cream and I was so surprised at how much slip it had when applying to my curls. My hair absorbed it right away and I started seeing definition immediately. I did have to use quite a lot because my was hair seemed to be drinking it up. I saw minimum frizz, my curls were on fleek and my hair air dried nicely. Now on day 2 curls I was quite disappointed that my hair was so frizzy and my curls usually last a few days but I rocked it anyway. On day 3 curls I decided to reapply the cream in my hair to "refresh" it but lost definition in my hair. Overall I liked it but I wouldn't use it daily.

Smooths the hair

I'm giving my hair a break from heat and styling by trying the new Joico Zero Heat product. I like that this product is specifically formulated for my fine hair and I do notice that my hair is smoother after using the product. I'll definitely continue using this product to protect my bleached hair from further damage and allow it to air dry without the frizz. #GotItFree

Frizzy no life finished product

I received this Joico Zero Heat for Fine/medium hair air dry styling creme to try out in exchange for my honest opinion. I really hate posting bad reviews, but I need to be honest. I've tried this product out three times. The first time, my hair came out with a weird funny texture...like what used to happen back in the 90s with too much gel/mousse. The second time I used less product and my hair came out with frizzy, the third time I used a bit more product and my hair came out flat (some would say beach look). With competitor products when I air dry my hair I get soft curls (my hair is naturally curly). Maybe this would work better for those with wavy or straight hair, but for me - it was a mess and it forced me to wash it more often than I would normally. So no, I wouldn't recommend this for anyone with the same hair as I have. #joicozeroheat #gotitfree

Light hold

I love Joico products! This one smells soon good. Makes my hair so soft and flexible to air dry and touch. I do prefer a strong hold for my curls as I find they don't get fuzzy when touching my hair throughout the day. This product didn't give me any volume and I still found my hair fuzzy in the time it dried. But for someone that likes the flexibility, I would totally recommend. I've tried both ways, it's just my preference.

Love this product!

I received this product for free as apart of the sample program with Chick Advisor. I have thick, naturally wavy hair and WOW did this not only enhance my natural waves, but it also provided me with a ton of volume without weighing my hair down!

I usually dont use these types of products as they're heavy and take away my volume, but this did the total opposite! I would definitely spend my own money and repurchase this product.

Really great zero heat hair styling product!

Pleasantly surprised by this cream formula. It is not greasy and It is lightweight. I can style my hair without blow drying. It made my hair shine and smell so good. I tried this formula in two ways. One I scrunched my hair up and let it dry which gave so much texture and fullness. The other way I brushed it out when it dried and made my hair shine and sleek. I love this product because I want to use less heat on my hair. This is lovely and I totally recommend It.

Not for straight hair

I am Caucasian, and my hair is fine, bleached blonde, and pin-straight.
Because of COVID-19, I'm not styling my hair right now. I wash and then air dry - resulting in a lot of frizz.
I have been using this Joico zero heat styling product for my last few washes. It smells nice (just kind of generic shampoo-y) and the smell lingers. The product is kind of slippery, kind of sticky, and spreads well through wet hair.
It definitely decreases the amount of frizz present in my air dried hair. Sadly, it also weighs my hair down a bit, even when I only use a teeny tiny amount. I think that this problem is probably specific to my hair type- thin straight hair is very easily weighed down! For someone with some natural wave, I think this product would be amazing. For myself, I'll probably just stick to putting a bit of argan oil in my hair to combat the frizz. This product was just ok for my hair type, I probably wouldn't repurchase because my results just weren't substantial enough for me.