The shadow lasted 14 hours on my lids without any creasing; however, the color payoff did fade a bit as expected and with primer actually holds up slightly better. I noticed that if I applied thicker layers of product to my lids, the shadow would crease after 6 hrs of wear so I recommend only applying thin coats. In addition, I tried using powder shadows with this Jordana liquid eyeshadow and they blended together perfectly without coming off or fading. Overall, I think this is a great product especially for its easy and fast application. Anyone can pick this product up and within five minutes be out the door with a lovely eyelook that will last all day.