I just got a Ju Ju Be BFF in Morning Vines. I have used other Ju Ju Be bags and loved them, so was not surprised to love this one as well. I'm even more impressed with this one. It has many pockets which help keep me organized for trips out. I love the backpack straps, and they're very comfortable, but it's also great that there is the messenger strap option as well. I like that when I open it, I can see all the contents instead of having to dig around in a bottomless pit. My favourite thing about Ju Ju Be is that they're machine washable. Amazing! I would definitely recommend this bag to others. It is a pricier than other diaper bags, but I feel it's worth it for the extreme good quality and special features.