This gum has a fruity juicy, burst of flavour to start. I just find that the flavour doesn't last long at all. It seems to go away after about five minutes of chewing. I like a gum with lasting flavour, unfortunately, Juicy Fruit does not deliver in that department.
I don't recommend this gum, unless you only want to chew gum for less than five minutes. I definitely will never buy this product again.