It's Whipped Matte Lip mousse from Julep is very comfortable to wear. As its name would suggest, it has a beautiful whipped consistency that glides on the lips effortlessly. It feels comfortable and is not drying. It doesn't dry down completely and does not last through meals but it wears off evenly and reapplies really well. The staying power is somewhere between a liquid lipstick and a traditional lipstick. The applicator is a doe foot in a bottle shape that makes applying easy. I purchased the colour Bisou which is a beautiful pinky mauve that I love to wear day to day. I will purchase other shades.