Now in all honesty the taste is not gross. It is just the blandest thing. I personally used to love eating puffed wheat, which I can attest to having almost no taste and this is right up there with it, however I found out that I need to go gluten free. So I thought, hey give this cereal a whirl, as it is very difficult to find a gluten free cereal. It is not worth it at all. If you are trying to lose weight this is the right direction, but the taste still is so lacking. I have found dozens of online granola recipes that taste great and are easy to make. Not to mention CHEAPER! Aside from being close to tasteless and expensive, it does not absorb milk at a convenient rate, starts out so hard to chew that your jaw hurts, right up until your milk or milk substitute has gone warm in which it becomes a mix of squishy and chewy.

I highly recommend finding a granola recipe over buying this, the short amount of time to make it is more than worth it to make up for the taste. If you are concerned about proteins, etc, just add some seeds into your mixes. Do not have to stick straight to the recipes.