Smells Amazing...that is all

I purchased this product at Chatters, 32 fl oz for $23.99. The instructions state it works well in lightened blonde hair and will provide vibrant colors. I purchased rose gold, after numerous washes (leaving the product in for 5 minutes or more) I am left with trashy looking hair. Pictures below show the progression on my hair. The last picture is after 6 washes. The product smells amazing but I did not buy it for the smell...two thumbs down.