I just received this as a sample. Looks like I can get about 3-4 applications out of it (very nice for a sample). At first, the consistence was a bit different than I'm used to. It's very thick (a bit thicker than toothpaste). But it seems a little goes a long way. It absorbed fairly quickly into my skin. I applied it for the first time at night and by the morning my face was very smooth and not oily (my skin is typically oily and by morning it has a fair bit of oil on it). I'm not sure how it will do for firming my skin since I just have a sample, and I'm sure a sample won't really show those results. But as for a moisturizer, it seems pretty impressive. The price is pretty steep, $63 tax. Might have to wait for a sale or something to splurge on it.