Very hydrating but not for me

I wanted to love this after hearing so many good things about it. I typically used this on my body after a shower and unfortunately it always left my skin feeling a bit sticky which is a deal breaker for me. I got through the entire bottle and unfortunately didn't notice any sort of brightening effects or PIH fading, but it is extremely hydrating. To the point where it could be used as a light body moisturizer in the summer instead of an actual moisturizer. It's also got a nice bubble gum sort of scent that fades very quickly and is obviously an incredible value price wise for the amount of product you get. A bottle lasted me almost 2 years.

A nearly perfect lotion (not for vegans)

I was skeptical about this lotion: sake with horse placenta in a big pink bottle? Got it on a whim and have no regrets. It is stunning, leaves my skin silky smooth and ...juicy? All my friends tried it and were blown away by the effectiveness, even a friend with severely sensitive and irritated skin. It reduces my keratosis pilaris, it has a soft lovely scent, and it..works. I will be purchasing more. One downside: the way it dispenses makes it hard not to waste any, as the lotion is thin and will gush out. I would recommend using a different bottle if you buy it. However: that is a minor detail. Easily one of the best asian beauty purchases I have ever made.

Thin Moisturizer that works!

This is a Japanese sake "lotion." It's not the western ideal "lotion," if anything it's more like a toner here, albeit more moisturizing. A little goes a long way and I literally just need one pump to cover my face. One thing to note though, this is sake which is a yeast. If you have fungal acne I WOULD NOT RECOMMEND THIS because it will cause flare ups! Always patch test! This has some brightening properties that I somewhat notice (not really, but I do get told that my face looks brighter) but obviously only when used long-term. I love layering with this and would always repurchase when I run out!

Great

I usually use the regular version of this but sometimes in the winter months i need the 'high moist' version. It has a light sake scent just like the original one and also comes with a pump bottle. Definitely recommend!

They call this skin lotion but it is more like a viscous hydrating toner. The consistency is somewhere between a lotion and toner. I squeeze a pump onto my palm and gently press it to my skin. It absorbs fairly quickly and it has a lovely scent to it. The scent is very subtle though. It goes away in seconds. My skin is extremely dry since the winter is approaching. After applying this, my skin gets instantly hydrated. I have yet to find a hydrating toner like this in the states.(Not even a hyaluronic acid serum can do that!)It does leave my skin a little tacky though but I don't really mind. I also find it to be pretty good under makeup. It does not make my face looking oily throughout the day. Not to mention it also contains all the amino acids that my skin needs. I also love that it contains rice ferment filtrate, which may also contain antioxidant that my skin needs.