I usually like the Costco/Kirkland version of many food products, so I was looking forward to trying their beef jerky. I love Original Jack Links' Beef Jerky, but find it a bit pricey. The Kirkland bag was around $10 for 340g, so it's still not cheap. Unfortunately, it comes no where near to the taste and quality of Jack Links'. The texture is rough and the meat was not as tender. The flavor is too sweet and a bit too smoky. I guess I'll go back to Jack.