For a $35 hair dryer, I’d say this is worth it. It performed better than my $60 drugstore hair dryer and the quicker dry time is really quite amazing as I was convinced that longer hair would forever mean longer than average drying time. The “tornado” attachment does also add a lot of volume to the roots which I was grateful for as I constantly struggle with limp-looking roots. The rotating air distribution may sound gimmicky and believe me, my first time with it was like getting to know a foreign, yet familiar person. I have been using this for more than a month now and I constantly reach for it! It is lightweight, so no more wrist pain and I am no longer scared to keep the hair dryer in the same spot because I don’t feel that “burning” heat searing into my scalp. If you’re looking for affordability, innovation and a more efficient way of drying your hair, pick up the KISS Tornado and experience the “pulse” for yourself!