I have this hand mixer in the red also to match my kitchen. It is pricey, but it does last for years. Mine even came with a little bag to store the beaters in. Great product.

I have hunted for a handmixer that would be quiet, have enough speed options, could handle more than just whipped cream, and had strong beaters/whisks (i.e. quality). Took a few years! I recently got this mixer and have used it more than my standmixer! It's sturdy, powerful (but amazingly quiet), and has a great color (I have the dark red). I didn't think I needed/wanted a digital display but I do like it. As with all KA products, it's pricey so wait for a good promo/sale.