Light chocolaty taste

I liked the taste and the lightness of it. Not too sweet. I ate it on a bagel for breakfast But I don't like chocolate flavor for breakfast. I prefer kraft peanut butter.

It's good

I don't usually like hazelnut spreads but I like this on, it's not overwhelming sweet. It has all the right level of flavour not one dominant and one after taste.

Tasted to much like hazelnut

I received this as a free sample. My kids were excited to try it.
They found it tastes too much like hazelnut and not enough balance with the chocolate. Would purchase again, but it might sit in the cupboard for a while.

Good!

It is basically what you would expect in a spread - tastes similar to nutella - nothing really makes it stand out as superior, but it is fine. Worth a try!

Tasted great

I liked the chocolate and nutty taste. I did find it was a little soft texture . I would keep in a cool spot so it would spread a bit better. However if I had tried it as a dip instead of a spread I think it would be fantastic. Dipped bananas anyone

An alternative...

Blind folded, you would never guess that this hazelnut spread is not from " you know who". Certainly tastes like a great alternative as there is no palm oil. Great on crepes!

tastes great BUT

tastes great and would buy as a naughty splurge but would buy frequently if sugar and oil were not the first ingredients and there was no artificial flavor. hazelnuts should provide the flavor just fine, i don't need artificial flavor when you can provide true flavor through pure ingredients. very glad there is no palm oil!

Not as good as Nutella

I was excited to try this product as I love chocolate and I love anything nutty. I found it to be quite artificial tasting and not as nutty and creamy Nutella. I wouldn’t buy this again.

Great taste and it has no palm oil!

I really like the fact that this product doesn't use palm oil. I felt like the Kraft hazelnut spread had a richer taste compared to other similar products. It also spreads easily on soft bread.

Like this product

I found very smooth texture. Easy to spread. Hazelnut was a little overpowering. A little dense could be creamier. May purchase if the cost is right.