Tastes great

I'm glad kraft came out with this. It tastes pretty great! I was skeptical since I don't always like new things.
I would recommend trying it out! Great with bananas on bread

It's alright

I love hazelnut spreads and have tried a few. I prefer something that is less sweet. This was good, but not my favourite. If you like something on the more sweet side this is for you! If I can't get my normal brand I will buy this

A chocolate spread competitor

It is a chocolate hazelnut spread, a nice treat. It doesn't compare to its competitor, Nutella, but is a good substitute. I have tried many other chocolate spreads and most were horrible with a very oily taste. Kraft makes the 2nd best (Nutella is tops). I would buy again only if it was on sale.

Less than satisfactory

I have a big sweet tooth and was quite looking forward to trying the sample of this spread that I received, but, unfortunately did not find it to adequately satisfy my taste buds. It is denser/firmer in consistency than Nutella and will not drip off your utensil, but does not have the same rich, indulgent flavour and melt-in-your mouth experience that I was looking for. I don’t find it is too dissimilar in nutrition content to the leading brand to persuade me enough to jump ship. Perhaps would be more suitable for someone who prefers a lesser sweet tasting chocolate/hazelnut spread. I do, however, appreciate the free sample!

oui mais

Je me réjouissais de tester cette alternative sans huile de palme. Malheureusement je ne l'ai pas trouvée à mon goût. La texture sablonneuse ne m'a pas séduite.

It’s okay, I’ve had better

I liked it but it wasn’t the greatest I’ve tried. It had a distinct and unique taste which I didn’t like, but then again I am a very picky eater. I think it might be the sunflower oil that is in this spread. It is a little too sweet for my liking but again, I am a picky eater. Overall it is decent and if you’re not really a picky eater I would recommend!

Wouldn't Buy this Product

To start, I just want to say that the sample I recieved had been crushed in the mail, and it was partially open because of this. Is it possible that this could have affected the taste? I don't know, but my review is on the taste as I recieved it.
I dug right in and sampled a spoonful of it (don't try and say that you've never dipped a spoon in your chocolate hazelnut spread like it was peanut butter)! I found that the flavour was a bit off, almost too fake or manufactured. I'll stick to my usual brand, and I would not recommend this product to friends and family.

Tastes okay

Definitely prefer Nutella over it, this one doesn’t taste as good. To me it almost seems like it is missing something. My bf on the other hand loved it

Smooth!

Firstly, was way too small of a sample to put on anything to judge properly, I just tasted it from scooping it on the tip of a teaspoon.
Chocolate flavour was prominent, unfortunately it missed the mark on hazelnut taste. I liked the texture of the product.
Overall, found it way too sweet, would like to try the one with less sugar - as long as there is no sugar substitute in that.

Good - but lacking something

Upon first inspection, Kraft’s new Hazelnut spread looked very similar to traditional ones like Nutella. But, it’s taste had a very different profile. For me, it has an almost-synthetic taste that detracts from the Hazelnut flavour. I found myself experiencing an unpleasant aftertaste that I don’t usually get after eating hazelnut spreads. It also lacks a strong, nutty smell that I really value in these spreads. Overall, this product is good if you want a more inexpensive alternative to Nutella, but it’s flavour profile needs some work if it will compete with more recognized hazelnut spreads.