Good - but lacking something

Upon first inspection, Kraft’s new Hazelnut spread looked very similar to traditional ones like Nutella. But, it’s taste had a very different profile. For me, it has an almost-synthetic taste that detracts from the Hazelnut flavour. I found myself experiencing an unpleasant aftertaste that I don’t usually get after eating hazelnut spreads. It also lacks a strong, nutty smell that I really value in these spreads. Overall, this product is good if you want a more inexpensive alternative to Nutella, but it’s flavour profile needs some work if it will compete with more recognized hazelnut spreads.

ITS AMAZING

I am really so excited to write this review because I am so obsessed with this product know.Oh my gosh.I love this. and my whole family love it know.ots very tasty

Doesn't disappoint

This product is definitely a step up with having excluding palm oil. Great hazelnut favorite with cocoa very creamy any silky quality to the product definitely not disappoint ed

Delicious Product!

This spread is super tasty and soft. Me and my family are loving it. In addition, it doesn’t have palm oil on it and has 45% less sugar, honestly, it tastes delicious!! I will definitely buy this product!

Loved it

Would love to have a bit more
But love it
I am going to try to get some more so good and the crunchy one awww love 💘💕this one
Yum good buy again for sure and more coupons please ssssooooooogood

Decent but not as good as Nutella

My niece and myself tried out the Kraft Hazelnut Spread this morning with high hopes however it just doesn't compare to the original Nutella. Not as much flavor and just didn't do the trick. I wouldn't purchase this in the future.

Loved it !!

It was just as tasty as I thought it would be !! I will definitely buy this product in the biggest container it will come in ! The little sample was just not enough lol .

So good

This product is the absolute best for your toast. The Kraft Hazelnut is tasty and yummy. I did not have enough and i want more. The chocolate was smooth and spread on the bread easily.

Forget palm oil!

I am mindblown how delicious this taste and without the palm oil ingredient you normally see on other similar products. Texture is great and spreadable.

Delicious hazelnut flavour!

The spread has a great hazelnut flavour. I tried it on toast but would actually like to try it in baking because of the great flavour. I do lots of baking and I think this would make a great filling for cookies.