It is smooth, as in the title. The flavor is great! It is versatile, such as can be used for sandwiches, sauces, or baking! Not too sweet, not too salty.
I'd buy it again.

This is the only brand of peanut butter we will ever have in our house. The taste is always good and the texture is so soft and creamy. It doesn't seperate or get greasy like other brands. The jar is easy to open. It bakes well in baking too.

Kraft peanut butter is my favourite brand of peanut butter! I love the smooth texture so much better than the crunchy because you still get the yummy and creamy peanut butter flavour without getting bits and pieces stuck in your teeth. Kraft will always be my go to when it comes to peanut butter. The flavour to me doesn't compare to any other brand.

I doubt anyone comes here to actually read reviews of the most known and bought peanut butter of all times (I don't really know this, please don't sue me). Anyways, if you like organic peanut butter, stay away from this sugar loaded, creamy deliciousness. Perfect for baking, toasts, and spoonfuls directly into your mouth.

I can't understand why any other brand has tried to sell peanut butter!!! Kraft PB is the ultimate flavour in quality peanut butter. Great spreadability.

Kraft Smooth Peanut Butter is great for sandwiches! Since it is smooth, it spreads easily. It's a great price when it's on sale, that is when we tend to purchase it. We will continue to purchase it as needed and when it's on sale.

When I need a quick protein, I like to grab a spoonful of peanut butter and spoon in on some soda crackers and eat it. I love the taste of this peanut butter and I have tried a lot of different kinds.

The only peanut butter I buy! Nothing beats the perfectly balanced sweet/salty taste -- above par to any other brand. It's been a staple in my fridge for years, whether for sandwiches, baking, or (I hate to admit) a late-night spoon snack right out of the bottle :) It's a terrific peanut butter, with differen't varities, but I always prefer the smooth. Thank you Kraft!

this is a must have in our house. we are always using it for baking peanut butter cookies or having sandwiches or finding other creative ways to eat it

Kraft peanut putter is a must, i take peanut butter sandwiches to work everyday and i love baking peanut butter cookies, its a stable in the household and its really good quality