So creamy and smooth, my whole family loves it. Love making the peanut butter cookie recipe on the label! I usually double it up!

the best peanut butter by far ...i have tried alot ...

The only brand I will ever buy love the smoothness and the taste

Best quality for price. Taste wonderful. Enjoyed by my children and us adults.

MMMMM!!! I love most kinds of peanut butter but I have to admit this one is the best, classic peanut butter flavour and texture

This is a classic staple in our house! Best peanut butter there is!

This is my absolute favourite peanut butter straight from childhood and I am finding it hard to escape. My problem with it is there is a lot of sugar, but that is also the reason I love it so much! It's smooth and easily spreadable on pretty much anything.

LOVE THIS, it is good on its own, on a sandwich and it makes the best peanut butter cookies. I only buy this brand because I love it so much. Will be using this for a long time.

I like peanut butter but I find this to be too sweet because of the added sugar.

I always buy Kraft peanut butter, but recently won a gift basket from Kraft with all sorts of goodies, including 1kg of "smooth" peanut butter.

I like the texture, the taste and how well this peanut butter takes to being baked. I have used "no name" brands and often had some difficulties but when ever I use Kraft; I have no problems. (Maybe it is a by fluke)

The flavour I notice also lasts longer shelf wise than other brands once opened. Me and my daughter have spouts of eating a lot of peanut butter and then not touching it for weeks, and when that happens and we get back to it, usually Kraft doesn't taste that bad, but no names you can taste a staleness and change in texture.