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This is the only peanut butter my family will buy. I must admit we actually usually buy the large bulk jar you can get at Costco and we go through it. If it isnt using it on toast or sandwiches it is for baking. This is best peanut butter by far for baking. We only buy Kraft so I have never tried other brands but I have had people I know and given recipes too make the recipe and use a different peanut butter and the end result is different and the only difference was the brand of peanut butter.

This peanut butter tends to be more expensive and hard to find coupons for but still I just watch for it to go on sale and stock up buying another brand is not an option for us.

Our family are HUGE peanut butter fans! This is the only brand that I purchase. I love how smooth it is. When you spread it onto bread, it doesn't tear. It's great for recipes, and makes amazing peanut butter balls!

I love the taste and how easy it is to spread on toast, plain bread or to be added to ice cream

I think Kraft smooth peanut butter is the best out there (the crunchy is delicious too)!! You can get other brands for cheaper, but the smooth and delicious taste of Kraft is totally worth the extra dollar or two!

My husband won't let me buy any other brand of PB so it's Kraft Peanut Butter or no peanut butter at all in this house. Banana's and peanut butter for breakfast are the best! Simple. Quick. Healthy.

one of fave peanut butter! i always use kraft smooth peanut butter for my peanut sauce. oh so yummy! :)

Kraft makes the best peanut butter, and not just the smooth, the crunchy is amazing too!
There are no other kinds... and like some of the other reviews, we keep coming back to Kraft.
When I see it on sale I stock up my cupboard because it never lasts long in my house.

This is the best peanut butter around we have used it for years and have tried some of the other brands when they are on sale,but keep returning to Kraft as they do not have as good of taste . I highly recommend Kraft Peanut Butter in both smooth and crunchy (my favorite) even though the price is increasing due to peanut prices you still get what you pay for .

Kraft hands down make the best peanut butter! I could and have eaten this smooth creamy peanutbutter by the spoonful, this was always my favourite peanutbutter until I tried Kraft natural peanutbutter now I still like this peanutbutter but have acquired more of a taste for the natural version.

MMMMM Peanut Butter! My 2 boys are addicted to peanut butter and jelly sandwiches! Nothing makes a better PB&J;sandwich than Kraft Smooth peanut butter! The tasty is outstanding, rich, smooth and creamy!