I find it has great peanutty taste but not over powering. Smootha nd creamy texture is great for spreading, it doesnt tear the bread like other brands do. It also seems to hold its flavour longer in the jar, have had other brands taste stale very quickly.

I love Kraft Smooth Peanut Butter!
It's my favorite Peanut Butter out there :)
It's so creamy and rich and delicious :)

I've tried other brands, but I always seem to come back to Kraft. I use it for everything I can put peanut butter into!
Blends well in baking, spreads well on toast, Kraft is now the only brand I will buy!

YUM!!! There is no other peanut butter that compares. I lvoe that it can be used with ease in baking, cooking, on bread or crackers. I LOVE using Kraft for Peanut butter buttercream that I use to top my cupcakes. They are always a HUGE hit, and Kraft is the secret.

creamy, smooth, perfect taste, great for baking and for the perfect sandwich!

Kraft PB is the absolute best for making cookies. Won't use anything but.
Get the best bang for the buck.

What can I say about Kraft peanut butter... ITS THE BEST! I am a huge peanut butter fan and nothing compares to Kraft's smooth peanut butter.

The only one I buy my kids love it and I buy it in the larg jar all the time. I love it on toast as well as a great Peanut butter sandwhich.

Kraft Smooth is the only Peanut Butter I buy. It by far has the best taste and is the most smooth. I wouldn't use any other peanut butter even if it was free.

My children love this peanut butter! We have tried other peanut butter products but there is nothing like the creamy and flavorful quality of Kraft. It is my go to peanut butter source :)