Our family are HUGE peanut butter fans! This is the only brand that I purchase. I love how smooth it is. When you spread it onto bread, it doesn't tear. It's great for recipes, and makes amazing peanut butter balls!

I love the taste and how easy it is to spread on toast, plain bread or to be added to ice cream

I think Kraft smooth peanut butter is the best out there (the crunchy is delicious too)!! You can get other brands for cheaper, but the smooth and delicious taste of Kraft is totally worth the extra dollar or two!

Very tasty peanut butter, always a good value for your dollar, but even better when you can get it on a good sale. It's the only pb we have in our house.

My husband won't let me buy any other brand of PB so it's Kraft Peanut Butter or no peanut butter at all in this house. Banana's and peanut butter for breakfast are the best! Simple. Quick. Healthy.

I have tried a few but always end up back here ... it's so good that I often have to just keep a jar for myself and dip my finger and eat it right out of the jar!!! Great when you need a snack to tide you over and fantastic in some of my asian style recipes.

one of fave peanut butter! i always use kraft smooth peanut butter for my peanut sauce. oh so yummy! :)

Kraft makes the best peanut butter, and not just the smooth, the crunchy is amazing too!
There are no other kinds... and like some of the other reviews, we keep coming back to Kraft.
When I see it on sale I stock up my cupboard because it never lasts long in my house.

This is the best peanut butter around we have used it for years and have tried some of the other brands when they are on sale,but keep returning to Kraft as they do not have as good of taste . I highly recommend Kraft Peanut Butter in both smooth and crunchy (my favorite) even though the price is increasing due to peanut prices you still get what you pay for .

Kraft hands down make the best peanut butter! I could and have eaten this smooth creamy peanutbutter by the spoonful, this was always my favourite peanutbutter until I tried Kraft natural peanutbutter now I still like this peanutbutter but have acquired more of a taste for the natural version.