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Best mascara I've ever used (well, okay, second best).
Goes on perfectly the first time and stays nice all day. It has cut down my time to get ready by quite a bit. So glad I found this. Does sting my eyes if it runs for any reason, but I dab it out and it's fine after that. That problem is well worth its convenience and style.

This mascara is so much yes.. The perfect finishing touch for sultry smokey eyes. Clump free and leaves your lashes long , thick and separated. Will definately buy again.

Kat Von D has done it again with Immortal Lash 24 Hour Mascara. It is rich and dark. Catches every single last. No clumping. Great for a sexy Smokey eye. One of my many guilty pleasures.

This mascara was clumpy and flaked all over my eyes. Maybe it was a bad batch but it was all dried on the brush when I first opened it. The bristles are spaced out too much and don't put the mascara on very well either.

Dod not like this product. Didn't go on smithy at all. Chunk ed up a lot. Difficult to get on to the smaller lashes. Brush is large which makes it hard to use. Might be ok if you just want mascara on the ends of the lashes but not from root to tip.

I absolutely love this product. I bought it out of spontaneous buying at Sephora. Bought it over a year ago, and still works like day one. Makes my eyelashes look full, and no clumping! It is on the pricier side, but totally worth every penny.

absolutely love this mascara. It is quite different from the traditional type so you just have to know how to use it due to the way it's designed. It's quite true that the wand can be intimidating because of the spiked bristles but with practice and patience you can get the desired result.
For me, it has done wonders for my lashes. My technique is wiggle at the root and twist it towards the ends. And with the precision tip of the wand you seriously get every little lash.
The staying power is amazing for not being a waterproof formula and honestly that was my main hesitation because I'm someone who has sensitive/watery eyes so this was very surprising at how great it looked on me all day and night without flaking or running. And for the removal is pretty easy, just a wipe and it's gone. I highly recommend this!

I absolutely love this mascara and always go back and buy it

At only $20CAD per tube, Immortal Lash is a fantastic value in comparison to its other high end counterparts.

Despite some very mixed opinions about this product, I absolutely love it.

The wand provided in the tube is one of my favourites, it's perfect for combing through both top and bottom lashes, and doesn't leave them looking spidery or clumpy. Even my finest inner lashes are coated well by the small bristles of the wand.

The formula works quite well for me, it doesn't flake and it keeps lashes curled all day long. It's extremely black and creates a very dramatic lash look.

In the end, this product works amazingly for me. However, I would be wary of repurchasing, as it seems there are some inconsistencies in quality from batch to batch.

this is an awesome mascara. grabs all your lashes and never clumps