I received this lipstick in 'Spicy Pink' (704) to review. I've never tried an anti-aging lipcolour before and I don't think (!) my lips are showing their age per se... but this still seems to be a pretty good bet for me.

The inner core is the anti aging part - a lip plumper that is designed to smooth out lines and add volume. I believe that it does this, but in a subtle way. The lipstick wears very moisturizing, but as others have said does easily transfer with sipping and kissing.

Overall though, this is a win for me. I would rather have to reapply than deal with the prone-to-cracking long lasting lipcolours out there (and of course there are decent options among those, to be fair). There is a scent that I'd describe as cotton-candyish sweet, but not unpleasant to me at all. It does dissipate after a few minutes unless you're wearing a very thick layer.

I love this lipstick!!...I have it in two shades right now....#203, "Berry Exciting" and my fave colour, #704 "Spicey Pink".

There is a lip smoother in the middle of the lipstick which makes it feel a little tingley when you put it on. It's to help smooth out fine lines on the lips and add extra moisture. I am not sure if the fine lines are being smoothed out on my lips when I use this, but the colours are lovely and they last!

I put on my lip balm first, Carmex, and then I put on this lipstick and it lasts a good few hours or more before you have to reapply it. The formula is rich, smooth, and has a hint of shine to it. There isn't any flavours or heavy perfumes in it, and it stays on your lips where you put it.

I have tried 25$ lipsticks that did not perform this well, or have the gorgeous colour saturation that these Loreal ones do. I am a sold customer! This lipstick is the right amount of moisture and colour all in one!