Amazing color

This is the best hair dye i have tried by far! It leaves my hair shiny and ive never had a problem with the color. The conditioner is amazing in it i would buy that alone if i could! Ive been using this for ten years.

Love the color!

I absolutely loved this product. It did the job and did not make my hair look like pee. I would recommend this to family and friends. It is not brassy and is very gentle on the hair.

It works amazing my hair is never frizzy from it an I dye my hair all sorts of colours ! This is a go to product

I really like this product however the color I put on after is two-toned. How soon can I use this product again? Is there a certain waiting period before doing another application?

Works amazing on black hair! I wanted to DIY bleach my hair to get a specific colour.. My hair is down to my waist so one box was just enough coverage. At this stage, my hair went from black to a vibrant orange shade. I used two boxes to get to a near platinum-blonde(and one more I would've had close to muted).. this works so nicely when i coloured my hair darker because it made it easy to achieve the look on the hair dye package. I went for an ashy chestnut base and the blonde created a pretty undertone. I did an ombre just to salvage the blonde. All of this took me 1 day - which is a big no-no but I couldn't wait approx. 3 days and go out in public with platinum blonde hair. I ended up doing the bleaching the night before - sleep- then in the morning the actual colouring. The only problem was I had crazy dead ends and my hair was very dry for up to two weeks. I switched to a shampoo and conditioner with purple hue since i've been told it helps the colour last longer. Overall, I swear by this product and it saved me so much money then to go to a salon.