These lipsticks are super moisturizing and kept my lips hydrated all day, I have dry lips so a lot of times I will put on lipstick and within a matter of minutes, its settled into all my dry spots and I either need to reapply or apply some lip balm. This is totally not the case, These lipsticks seem to glide on like butter on my lips, with super smooth application, which is a plus for me, (NO! girl wants a lipstick that are a pain in the butt to put on) but I had to reapply a few times through out the day but, I did notice if I prime my lips with foundation or concealer before applying lipstick, the staying power seem to stay about 2 hours, which is awesome. & HELLO!, No gloss or balm needed, you have all the moisture you need :)