Best I have uSed

This stays in my hair the longest out of any other dye I have ever used. It’s so moisturising for my hair and makes it look and feel amazing. It also has so many colours to choose from this is my number one brand!

I just keep going back for new colours!

Wonderful versatile hair dye in a fabulous range of colours. Highly pigmented and gorgeous bold shades. Nourishing and leaves my hair feeling smooth as silk. Long lasting. These dyes are fantastic, and the shades mix perfectly to custom create your ideal colour. I've tried almost all of them, and haven't tried one that I didn't love!

Fabulous!

I've been using this product on and off now for over 15 years and really can't fault it! I have tried many different semi permanent 'crazy' colour brands yet always return to this one because it provides the richest colour which lasts longer than most. It conditions my hair superbly and is so affordable so it's a total winner for me

Deep, vibrant and intense Hair color

Wow, color shade Rose Red is so vibrant, I'm very satisfied with it. Covers well and is a thick, intense color with substance. Lasts well. Great product, would order it again.