Only for those who can tolerate high heat!

I liked Lakota's roll-on applicator, as it's less messy than regular squeeze tubes, and also provides a bit of a massage. However, the heat element of this product was too intense for me, to the point where I think it should com with a warning label! I would just recommend this to others who do like very strong heat, especially since it has an impressively short ingredient list, unlike many other pain relievers.