I thoroughly enjoy using this product, it does a great job blurring the fine lines that have found their way around my eyes and lips. I am 40 years old and definitely see a difference when I use this product compared to other high end brands such as Nars or Laura Mercier (which are also great brands, I am just using them as a comparison). It has near-full coverage and does not feel mask-like or heavy like the Laura Mercier Silk Finish for example.