Great cream!

I used this after giving birth to both my sons. Both times it worked wonders. The first few weeks my nipples were sore and put this stuff on it helped so much. It's a thicker cream/gel but that's okay it feels so good. I didn't have any cracking so I'm not sure how it holds up with that but if they are sore definitely a go to cream! I love it.

Lifesaver

Used this during my first couple weeks of breastfeeding. My baby wasn't latching and I ended up with tender, painful, bleeding nipples (sorry tmi) this product gave me the relief I needed and It was able to heal my nipples so I could relatch my baby not too long after. Bonus no wash off required after applying, because it's hypoallergenic and free of chemicals your baby can nurse while you apply this on your chapped and painful nipples. Completely safe for baby.

I havent given birth just yet.. I am only 18 weeks but my breasts have been SUPER tender and especially in the nipple area. I chose to purchase the Lanolin because I was told it will help soothe my super sensitive nips and sure enough it has!