I wouldn't normally review sugar, but I happen to like this one. It is a brown sugar, that has been less processed. I am not about to say that some how this product is healthier, because It is sugar, however, I think it has a better flavour in beverages like coffee, tea etc. I find that the flavour of the coffee or tea stands out rather than the flavour of the sugar. I also like the fact that it comes in cubes so you can consistently enjoy the same flavour, each and every cup.