I first came across the gel lip colors while shopping at Holt Renfrew. I didn't even want to buy anything, but I saw the Grapefruit color as part of a makeup set and just had to get it for the lipstick.
These are awesome lipsticks if you like having a soft, smooth and almost slippery finish on your lips. I would say it feels a bit like Smith's Rosebud salve because it's so smooth when I put my lips together. I guess this is why it's a gel lipstick?
The colors are sheer, not very buildable, but I can still get a nice pop of color to show up on my lips. No need to use lipliners because the lipstick is sheer so it probably won't match that well.
In terms of lasting power, not really the best. If I start eating or drinking, it pretty much comes right off and I need to reapply. Also because it's got such a slick feeling, if I put my lips together too much then it starts fading a bit. However, I still love the lipsticks because they are so smooth and do not look too dramatic for a more subtle finish.
I have grapefrut which is a coralish color and hibiscus bloom which is a rosy pink color. Hibiscus bloom appears more pinky than rose on my lips so I tend to use this color with winged eyeliner so it doesn't clash too much.
In the photos, the left one is grapefruit and right side is hibiscus bloom