I normally don't wear lip gloss because I find it too thick, or goopy.. or irritating (am really a lip balm girl).

But this one feels like a liquid-y lip balm, moisturizing, very shiny, soft.. and tasty! I almost ate the entire thing off my lips.

Anyway, worth the price, and the applicator is a slanted plastic tip so it went on really smoothly without my having to unscrew a brush stick to rub all over my lips.

And I could control the amount of gloss coming out, which is nice.