I would buy it again

Amazing colours to choose from from this line..never a let down whether youre going blonde brown black or any other colour to choose from!! My favourite store bought dye 100%

Works great!!!

I've used many hair dye products on my hair. I usually have to do my hair about once a month. With this product I don't have to dye my hair til about 2 months

Pretty good

I have dark hair so it’s hard to go light with this product but I think I’ll work well for lighter hair gals. It’s at a reasonable price point and not so difficult to use. Recommend having someone else dye your hair for you.

Dark Rose gold #723

The application was easy to do, though this had a strong chemical smell, it was hard to breathe, I had to open all the windows in the house to air out the smell, overpowering. Otherwise, my hair turned out wonderful as the box shades said. I love my new funky colour. My hair was soft & shiny also after use of this hair colour.

shade #67 Babylone

I have shoulder length, fine, normal hair that has about 30% gray. This colour covers great and left my hair really soft and shiny. End result was very close to the colour on the box (my hair was already auburn to start).

This is my favorite. I get it in dark auburn, it doesn't fade for ages. Doesn't smell too bad, easy to use and it doesn't drip when your putting it on. It usually isn't that expensive, and it comes in lots of shades.

Always provides great coverage. Cheapest at walmart...over priced at pharmacies.

I really like this color system. It isn't difficult to use, and you don't have to wait too long before rinsing it out. There is a good color selection, and isn't expensive, especially when you have a coupon. Definitely worth trying

I continue to be pleasantly surprised by the home hair colour products out there these days! I recently picked up Superior Preference only because it was on sale. It's now firmly on my list of favourite home hair colouring options.

It's a permanent product, so the gray coverage is 100%. I have probably 50% grays on top but none underneath (it's like someone spilled white paint right on my crown and that's it). I got my whole mane covered with just one box - this almost never happens. The colour coverage was consistent, allowing the lightness of my grays to keep the upper layers a little brighter and the lower layers (that included my natural dark honey hue) a little darker and richer so it looks like a very natural progression as opposed to a single-colour-fits-all.

The product scent is comparable to other products, and while it's the full 20-25 minutes processing time (unlike the new 10-minute versions), I felt like the colour held truer longer. Usually it goes very very brassy on me after 3 weeks or so but not this time. I only recoloured because my roots were showing. For the record, I used #8 medium.

I like this product!

This is one of the best hair dyes in my opinion if you have darker hair. When I used it, it gave me a natural blonde look, without the orangish color. It's hard to tell it's working at first, but it definetly works. I kept it on 15 extra minutes, as I do with most hair dyes, just to be sure. My hair turned out amazingly and people think I got it done in a salon. BEST BLONDE HAIR DYE OUT THERE IN MY OPINION! *note- it comes with shampoo, conditioner, and a leave in conditioner that makes your hair super smooth!