Saviour during these lockdowns

Because of these lockdowns and not being able to go to the hair salon, this product saved my hair. I have some gray at the front and this saved me in hiding them. I’ve been playing with their different shades of brown and I’m loving the results. My hair is shiny and it doesn’t fade quickly. I’ve been colouring my roots every four weeks. Starting to become a pro at this haha

great product

Amazing product, my hair had blond highlights but I was starting to have grey hair and I wanted to go back to my natural colore . The color I chose was ash dark blond and I love the end result .. Its extremely close to my natural color .

Covers grey beautifully and no fading!!!

My hair has some stubborn grey areas that other home colour systems sometimes don't cover well, but this did; easily! The colour has also stayed vibrant; no fading with each wash, which I'm very pleased with. I did find the colour formula scent to be strong, so I would recommend not using it in closed off spaces. I also had to leave the colour on about 10 minutes longer than usual, but I found the results to be well worth the time. Superior Preference hair colour will be my new home hair colour of choice and one I'll be recommending to family and friends.

very very runny

I usually dye my hair at home and I've been doing it for years. I saw that L'Oreal preference had some really great colours that appealed to me and since they have a really good reputation, I decided to purchase it.

The instructions are very easy to follow. Once applied, I always put a shower cap on and continue with my housework. With this brand in my hair however, I couldn't do anything! the dye continued to drip and run down my face. I wanted to just wash everything off in the first 15 minutes because it was annoying but decided that I invested my time to dye my hair and I was going to see it through.

My colour came out even and quite beautiful. Ever so slightly darker than I wanted but I hear it lightens up after a few washes.

Overall, the liquidy consistency of this brand is not for me. I much prefer cream colours that down continuously run down my face for 30 minutes. I would not repurchase.

I would buy it again

Amazing colours to choose from from this line..never a let down whether youre going blonde brown black or any other colour to choose from!! My favourite store bought dye 100%

Works great!!!

I've used many hair dye products on my hair. I usually have to do my hair about once a month. With this product I don't have to dye my hair til about 2 months

Very Easy to Use Drugstore Hairdye

I received this product for free. I bleached my hair beforehand so the dye would adhere better to my hair and achieving more of the blonde look rather than just a lightened look. This dye is very easy to use. Has a numbering system. When product is developing in your hair, you need to wear a shower cap otherwise it will start dripping. I didn’t notice much of a difference on my grey hairs. The conditioner provided was very thick, of a creamy consistency and was very nourishing. Afterwards my hair felt really soft. The dye itself has a perfumey scent but not overpowering. It did not burn my scalp or give me a headache because of its scent.

best hair dye ever

I use black / and dark brown to dye my hair, my length and thickness I need to buy 2 boxes, do wish every hair dye in general had bigger bottles and gave you more, but its worth buying the 2 boxes, and its worth the price, because aswell aslo get the color refreshner with mine along ewith the darker colors, it really helps covers up my natural blonde, last super long

Pretty good

I have dark hair so it’s hard to go light with this product but I think I’ll work well for lighter hair gals. It’s at a reasonable price point and not so difficult to use. Recommend having someone else dye your hair for you.

Covers Stubborn Grey

I use L’Oreal Superior Preference Hair Color every three weeks. My hair grows fast, but is 50% grey. The grey coverage is excellent, my hair is shiny and very soft after ever color. I save hundreds of dollars using this product in between trips to the salon.