I live by this shampoo!!

I have tried several types of blue shampoo and light blue shade is the best. I do not worry about getting a blue tinge to my hair when I use this. Platinum blonde all the way!

Great for us blonde ladies

Just picked this up and after the first use...wow..it took out the brass and added light blonde. It looks almost the same as the first week or two coming from the salon. It really lightened and refreshed my colour. Does not feel dry like some purple shampoos tend to do. Highly recommend this

No More Cropper!

really takes out cropper tones, doesn’t dry out my hair! hair it still shinny and soft. i’ve been using it for about a year and would definitely recommend to others!

So Far So Good

Recently I bleached my hair and my mother suggested the Blue Shampoo to tone down the orange tinge and brassiness. So far it seems to be working but leaves my hair feeling a bit dry. As a follow up to washing, a thick & rich conditioner is used as well as a leave in treatment. Over all it's pretty good and decently priced compared to other brand name shampoos like this.

Dries my hair out & doesn't eliminate brassy tones. This shampoo doesn't do my hair any good, it dries it out and doesn't leave my hair feeling clean. Even with a good rinse it feels like a residue is left on my hair and I have to wash it more often because of that. I've also noticed it hasn't done anything to remove the brassy tones, it's actually gotten worse since starting to use this product. Great price but still not worth it.

Very pigmented blue/purple shampoo that is very gentle and not drying like some other shampoos for blonde/silver hair. Keeps my platinum hair that tends to pull gold very white.

I use this as a leave in on my hair for about 3 hours. It ever so slightly tones my brassy ombre hair. I wish it worked better and I could just use it in the shower .

If you have blond hair this is an absolute must !!! Helps keeps brassy tones out of my hair and leaves it insanely shiny

This shampoo works very well with our conditioner (Ice Cream Color-Color Mask). Again you only need a dimes worth but perhaps and quarters worth for longer hair to get your whole head covered and lathered. It is not heavily perfumed which is nice for a change. This shampoo rinses out easily and it is to restore shine to grey, white and blond hair. My hair and that of my daughters really do shine and in their case their blonde highlights look gorgeous and my coloured blonde hair does not turn brassy.

Since I'm not a natural blonde *gasp* sometimes my highlights can go by the wayside. I use this shampoo daily and it really keeps my blonde blonde. Cuts the brass and really tones it without leaving a purple hue.