My personal experience with this product.. IT BURNS! I don't have sensitive skin at all. I can throw anything on my face and I'm fine. But I found this Live Clean Facial Toner to actually burn! I don't know why but I was not impressed. I bought a bottle tries it 5 different times to make sure it wasn't just me that day.. Nope it's for sure the product! Beware out there ladies. I like most of the Live Clean line but this toner needs help!