Looking at moving towards more natural products. This one is 99% organic 100% naturally derived and paraben free. It is lightly scented with peppermint and has no taste to it. Not too waxy or heavy. I don't need to apply too much. I've been using it for a week and my lips feel soft and moisturized. My 7 year old niece with very dry lips likes it too, she finds most lip balms too heavy and waxy. Maybe she will stop licking her lips now. I got it on sale but would be alright to pay full price the next time.