I paid around $30 for a 1500 mL bottle (HUGE!). I have to say, this is the best product for my hair! In the past year, I've dyed my hair (and bleached once) six times, four of which were done within four months, and this conditioner has done wonders. My ends do not split, nor do they feel dry, and the colour stays as vibrant as the first time I've dyed my hair. It is a bit hard to find, since this product isnt' available in retail stores. I'd suggest going to a Korean hair salon to purchase. I would recommend this to EVERYONE with dry, split ends!