I was given this lip balm as a gift, so I shouldn't really be complaining about it. I usually use EOS lip balm so was used to it's effectiveness. I figured for the price that was paid for the l'occitane, it should work far better than the "cheap" ones that I usually buy, however, I felt the need to apply it every 10-15 minutes because it kept drying out. I am definitely not satisfied with it's effectiveness and would warn others that price does not necessarily reflect in the effectiveness of a product.